If you want to understand how people connect to services and products, which they buy and then use on daily basis, then you must study consumer psychology. It focuses on analyzing problems by becoming aware of them through prediction or calculation. This specialist field throws light upon understanding what and how a product appeals consumers, what makes them decide to buy a certain good and what are the factors that are basis of product’s worth. Other than this, it emphasizes on understanding whether advertisements on televisions and magazines are worthy in convincing people to buy products or not. Consumer psychologist is a person whose job is to explain and elucidate customers’ behavior by influencing or predicting selections that would be made by them. To begin your career as a specialist of this field, it is required to get an in-depth knowledge of educational requirements.
Psychologists from this field have a tremendous demand in many other areas like economics, advertising, cognitive psychology, anthropology and social psychology. These psychologists are educators, consultants, researchers, policy manufacturers and managers. These individuals have been acknowledged in their own area of study since a long time. They are also called shopper psychologists and may choose different specializations. The most important work performed by them is to examine and study the impact of advertising on consumer’s choice in buying or the impact of a product packaging on customers. Some research areas are wedding and parenthood that are studied to know how they affect buying practices. One specialty of these psychologists is being aware of psychology of price. It allows them to know how price of a product is determined.
Though a career in this field depends upon various individual expertises; mostly they vary by duties, precise interests and whether you have mobility skills or not. These experts are required by government agencies and non-public firms. Other than that, shopper’s psychologists are hired by many advertising and promoting corporations. They might work full-time or on contract basis. Some may possibly find themselves working in a university or a school as a professor, giving specialized education to students to become professional psychologists. They might specialize in advertising, psychology of price, consumer perception, and emotions and purchasing. The Bureau of Labor Statistics suggests that industrial-organizational psychologists held about 1,230 jobs in 2011.
Psychologists of this field earn $56,000 per year as reported in 2012.
To become a reputed individual of this field, one should seek proper knowledge. At bachelor’s level, degrees in consumer psychology could be earned as they are searched by employers and other committees of schools, including advertising agencies, personal companies and government establishments. At master’s level, degrees can be acquired to work as an industrial-organization psychologist, though many require a doctorate degree to obtain a licensure. At doctorate level a PhD or Psy.D degree could be earned to work as researchers and independent consultants.